Digital Media Companies… Industry Works Top 3 choices.

Today’s options for marketing are endless. Each week a new company pops up and offers its services to independent artists and labels. Many of these companies are Tech based and not music based. Below you will find a few suggestions of who I have found to be credible as well as respected in the music business.

Digiwaxx Media – www.digiwaxx.com An independent agency specializing in the new urban culture. With music at the core of this culture, Digiwaxx is situated where things really happen now: at the intersection of recording studios, radio stations, DJ booths, concert venues and online sites where creative innovators, cultural influencers, entrepreneurs and fans converge. Digiwaxx has programs ranging from $500 to $2000 for digital media programs and also offers Mixshow programs as well.

Stop Beefin Radio – www.stopbeefinradio.com Stop Beefin Radio (www.sti.podomatic.com – Podcast) & (www.stopbeefinradio.com – Social Community) is the world’s largest internet radio station that caters to hip hop/rap which primarily targets urban listeners. Stop Beefin Radio operates in over 65 countries across the globe and has an extensive database consisting of over 100,000 industry oriented professionals with DJ’s and Program Directors located in 50 urban markets in the United States. Our strategy is to expand within our existing markets and into new markets that have a significant African-American presence. We believe internet radio broadcasting primarily targeting the urban community has significant growth potential.

Coast 2 Coast Mixtapes – Coast2coastmixtapes.com Coast 2 Coast offers many promotional services for artists of any kind to fit any budget. Coast 2 Coast Mixtapes has the biggest Mixtape Distribution network in the world and has mixtapes regularly stocked on over 800 websites on the internet. The basic package allows you to utilize the extensive Coast 2 Coast Network in addition to all the work you have already done personally on your mixtape. By providing the reporting you get the benefit of Coast 2 Coast Distribution without paying the full price for Email Blasts and Premium Features. You can then promote the mixtape yourself and see the results instantly! You can also print the report and use it to show A&Rs and Record Labels how far your music reaches in the online world!

There are many other service companies and sites that have the ability to get your music to industry professionals and consumers. Databases are a precious commodity in today’s business. But, understand that a 500K mailing list means you are losing total control of your music. What could have been a song with 20K sales, could result in 2k in paid downloads, when using any service to exploit your music. Once one of these blasts go out you have granted permission for the music to be downloaded freely. Over all, using a digital service is a great way to jumpstart your awareness. It will give you the visual impressions needed to acquire potential fans. Go beyond just blasting a single or two out. Take the time to create your image and insure that you have all avenues of communication available for professionals and consumers to find you. (i.e. Twitter, Facebook, Linkedin, website, email, ect). I hate to see any promotional material be it digital or physical not used the best of its ability.