This Blog was written by my friend & Associate Janie Jennings/Industry Works
"Etiquette, Professionalism & Protocol" Where did it go?? Very good good article.. for more Log onto www.industryworks.com or clink on the link below..
Thanks Janie!!
Ladies and Gentlemen, you have taken the time to record, shoot a video and create graphics. Hopefully, register your copyright, PRO, establish your production/songwriting agreement, split sheet as well as mix and master the song. But now you are irking the heck out of us on Twitter, Facebook, LinkedIn, MySpace, Foursquare, Hootsuite, Ping, and ECT by spamming us with your new music. It is understood you need to network, present, push, promote your music to the professionals in the business, but there is still an etiquette, professionalism and protocol to it all.
It is understood that getting music to the masses and your fans has become more accessible. For 80 bucks (www.songcastmsuic.com) you can have your music (or so called music) up for sale on 15-30 digital retailers in a matter of 4-6 weeks, as long as you have graphics and sound. With this new direct to consumer access, many of you feel that you should have the same access to Professionals, Executives, DJs and Tastemakers in the industry. Not so! I repeat NOT SO!
The Music Business is still not push button. It still relies on relationships. It was not just YouTube that made Soulja Boy a success. It was not just ITunes sales that made Drake catch Wayne’s ear. Every step of the way there were relationships and meetings that created the opportunities for each and every artist, rapper and entertainer that are now on the top of the sales charts.
Just a few days ago, I was on Twitter, (and this happens on a regular) I was doing my usual perusing of timeline and tweeting with a few associates that I began to get hit with links for songs and videos. I completely understand that when opportunity knocks, you take a chance to see who it is. But in the case of Twitter, you as the artist are knocking on me or my associate’s doors, not the other way around. Trust me we are not looking for opportunity on Twitter, Facebook or any other social site. For the last few months, I have been “nicely” tweeting that I did not appreciate links on my timeline. But this particular day I was in no mood to deal with people who I did not know, nor took the time to introduce themselves, much less follow me. So when someone sent me a link and then a “Google me” tweet I was done. Thus here we are…I feel like the Ms. Manners of the Indie Urban Music Industry. But someone had to do it.
When attempting to communicate with those of us on social networks, a simple and professional introduction will go so much farther than an informal “check me out”….www.bettalistentome.com link. For most of you who have sent a tweet asking for an email address and we find you are following us, we will oblige and send you an email address. The next step is to send an introduction that is well thought out. Email is great, it can be opened at 3am in the morning when our heads are clear and open to new people and ideas. Be courteous, direct to the point and have information so that we do not have to work to learn about you. Remember it is 3am and we want to point and click not type. Simple and Professional.
Should you keep spamming and bugging/harassing us, the BLOCK button is such a wonderful tool. Trust me it is so worth the effort to move fingers a few strokes and no longer see you on our timeline…
Many of you will see marketing and promotions companies connecting with DJs online in some form via social networks. But most of the time, they are servicing the DJ directly so that there is a quality relationship in place in order for the DJ to listen to the new music. Hitting the DJ directly will not make much headway for your cause. DJs like to find and discover new music or communicate amongst themselves for new records. NEVER Blast a DJ because they are not responding to you social networking requests. Trust me DJs and Publicity are the last people you want to discourage about you and your project.
For those of you looking to work with solid companies that support (for a fee) indie artist and service your records to
DJs, Internet stations, Blogs, and DJs strongly support the following companies:
Core DJs.com Downsouthdjs.com Coast2Coast DJs.com Moremixshow.com
Stopbeefinradio.com Digiwaxx.com Onthegrindmixtape.com Makinitmagazine.com
Viral marketing is an essential part of today’s marketing plans. Please use professionals or if you must build your own do so courteously and professionally.
See you soon on Twitter!
Tags: Industry Works Janie Jennings Twitter
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